FreedomPop Expands MVNO Service Globally

As a follow up to its UK launch last year, Los Angeles-based wireless Internet and mobile phone service provider, FreedomPop, will escalate its services overseas with 25 markets in use by month’s end.

The telecom company, which provides free MVNO (mobile virtual network operator) services such as free data, text and voice, runs on Sprint’s network in the United States. It promotes its value-added services to users.

FreedomPop offers 200MB per month of free data worldwide in countries where the service is available and can be retrieved by any linked device as well as smartphones. Additional data can be obtained for $10 per 500MB.

In addition, the company has initiated a global hotspot or public area where a short range wireless transmitter provides high speed access to the Internet for $50 and a SIM card that is accessible through the company’s site for $10.

According to a story, which was originally reported on FierceWireless, the MVNO maintains more than 1 million customers, with roughly 50 percent paying somewhat on a regular basis.

Nicholas Constantinopoulos, who manages the global business, is quoted by FierceWireless as saying FreedomPop achieves a 48 percent conversion rate from services without charge to paid services in the US and a 40 percent degree in Europe. He said the people who switch stay with the company.

Constantinopoulos also pointed out European operators are welcoming MVNOs as a way to tell their offerings apart in an aggressive and inundated market, adding the MVNOs are the uncomplicated way to accomplish expansion.

What’s more, FreedomPop has teamed up with Malaysia-based Axiata to jointly expand products for European, Asian and South American users.

FreedomPop announced $50 million in new funding in January resulting in total funding of more than $190 million. The company expects to become cash-flow positive late in the third or fourth quarter this year.

The original story can be found at www.fiercewireless.com/story/freedompop-launching-25-european-operators-sees-40-euro-customers-buying-se-2016-02-25.

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