In March 2015 Crispin Porter & Bogusky announced Lori Senecal would be joining the company. Lori will be filling the newly created position of Global CEO where she will administrate the companies global expansion plans as manager of their eight international offices and participate in future development. CP+B is an advertising agency headquartered in Boulder, Colorado with offices throughout the world, including The United States, Canada, China, Brazil, Sweden, and several others. Lori Senecal is a management specialist and a pioneer in recognizing technology and innovation on a global scale. Lori’s joining CP&B is a direct reflection on their intention to continue expanding internationally. Chuck Porter, Chairman of CP+B, has high praise for Lori Senecal, knowing she shares the values and passion of the company and will bring an impressive array of management experience and expertise to the agency.
Read more: CP+B Names Senecal Global CEO
Lori Senecal brings vast managerial experience and knowledge to CP+B, holding top leadership positions with several advertising agencies during her career. Lori Senecal has served as the CEO of MDC Partner Network, was the Global Chairman and CEO of kbs+, president of the New York office of McCann Erickson where she served as the Global Chief Innovation Officer. Her achievements at kbs+ were noteworthy while serving at kbs+ Lori led a 250 person national advertising agency to a global firm employing over 900 people and recognized as “best place to work in New York City.” During her career Lori has worked with an impressive list of clients, the list includes American Express, Coca-Cola, Rolls Royce, Weight Watcher’s, Staples, PUMA, and many others.
Lori Senecal is a sought after speaker, regularly sharing her insight and expertise through speaking engagements and television appearances. Lori Senecal has written several op-eds, including the five-star article on what brands can learn from young disaster-prone celebrities, Clueless Or Subtly Strategic? What Brands Can Learn From Wayward Celebrities. Her work, recognized with awards and accolades, sets her apart in the advertising industry. In 2014 she was named one of Ad Age’s Women to Watch and was honored with a Quantum Leap award in 2013 presented at the AWNY Game Changer Awards. Lori is currently serving as Jury Chair for the Isaac Awards, an organization that honors invention in the advertising industry.
Lori is a graduate of McGill University, in Montreal, Quebec, Canada. As she continues her outstanding career at CP+B, we are sure to hear of more innovations and accomplishments from Lori Senecal.