The Advertising Genius, Alexandre Gama

Alexandre Gama is the founder and current CEO of the advertising agency Neogama, one of the largest agencies in Brazil. Gama was born June 1, 1958, and began his advertising career in 1982 at the Standart Ogilvy agency. Gama won the most awards for writing in Brazil in 1990 under DM9 as a copywriter. In 2007, Gama was awarded the Caboré Award for Entrepreneur/Manager of the Communication Industry of the year. By 2009, Gama was well known as one of the ten most influential members of the advertising and communications market. In 2012, Gama joined the Board of the Brazilian Association of Advertising Agencies, which was responsible for defending public interests of Brazilian agencies in the communication industry. Awarded 23 Lions by the Cannes Film Festival by 2016, Gama was one of the most prolific advertisers in the entire world.

Gama founded Neogama in 1999, and quickly achieved a Lion at the Cannes Film Festival. In 2002, Gama decided to merge with BBH, the London branch and renamed the company Neogama/BBH. In 2003, Neogama/BBH won two Golden Lions in the same year, becoming the first Brazillian agency to do so. Publicis Groupe acquired the BBH network and Neogama in 2012. In 2016 Alexandre Gama decided to remove Neogama from the BBH network, renaming the agency Neogama once again.

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